Do you know what this is? It’s my happy place—a magic drawer stocked with cards for every occasion. And every good fundraiser should have one.
Great stewardship means having your donors top of mind. Is it their birthday? Tell them to eat cake. Are they welcoming their first grandbaby? Say congrats! Moving to their dream retirement home? Send them an abundance of good wishes. Whatever it is, let them know you’re thinking of them.
But can’t I do that in an email? Of course you can, but that’s too easy. You could type that email in your sleep. With a card, you’re telling your donor that they deserve a special kind of greeting. One that takes time, effort, and most importantly, thought. It’s touches like these that move your relationships forward and deepen the bond between your donors and your organization.
And want to know what card I recently added to my collection? An anniversary card. No, not the wedding kind, the kind to celebrate donor anniversaries. “Five years ago today, you changed the world. That day you made your first gift, a gift that we still remember and appreciate…”
You’re still here? What are you waiting for already? Find a drawer and buy some cards. Happy stewarding!